Goodbye Carlsberg, Hello Standard Chartered. - LIVERPOOL FC
" Kicking off from 2010 - 2014 "
LIVERPOOL AND STANDARD CHARTERED ANNOUNCE SPONSORSHIP DEAL
Liverpool FC and Standard Chartered Bank (SCB) announced on 14 September 2009 an agreed 4-year sponsorship deal which will see SCB as the club's main sponsor - the largest commercial agreement in the history of Liverpool.
The Sponsorship Agreement which kicks off in July 2010 to 2013-14 season, will see the bank's name and logo appearing on Liverpool's shirt.
" This partnership brings together 2 highly successful organizations with a really strong cultural and strategic fit. The sponsorship opportunity attracted a huge level of interest from a wide array of globally recognized brands and in Standard Chartered we believe we have the ideal partner to move forward and help develop our global ambitions for the club. It is a real sign of the progress we have made at Liverpool that we have been able to secure the largest-ever commercial deal in our history " . - Christian Purslow, MD, Liverpool Football Club.
" This is a great partnership. We are excited to be working with such a famous global brand as Liverpool Football Club for the next 4 years. This is an outstanding opportunity for Standard Chartered, our customers and shareholders, and for Liverpool, its players and fans.
We see many opportunities to continue growing our business, particularly as Asia, Africa and Middle East are emerging from the global downturn more quickly than the West. This sponsorship will drive a step change in brand recognition in our key markets and will provide an additional catalyst for our business growth ". - Peter Sands, Group Chief Executive : Standard Chartered PLC.
This new agreement will terminate Liverpool's 17-year partnership with Carlsberg, LFC current Kit Sponsor.
From next season Standard Chartered will be paying Liverpool 20 million Pounds a season for 4 years as the Clubs official main sponsor, where as the club's current deal with Carlsberg, for instance, is only worth just over 7 million Pounds a year and was agreed whiles Rick Parry was still at the club.
Liverpool's new deal matches the world record club shirt sponsorship deal, that was signed by Man. United with American Financiers AON - due to start next season.
" We think it is now overdue that Liverpool got a deal that reflected the club's enormous world-wide potential and we feel that Carlsberg have had Liverpool's sponsorship on the cheap for so many years ". - LFC News
Standard Chartered - leading the way in Asia, Africa and the Middle East
Liverpool FC is the most successful club in English football, enjoying a global following most recently evidenced in its highly successful pre-season tour of Singapore and Thailand. As official club sponsors, Standard Chartered will enjoy a major rights package which will provide the platform to significantly step up the Bank's brand awareness across its core markets in Asia, Africa and the Middle East.
Standard Chartered PLC, listed on both London and Hong Kong stock exchanges, ranks among the top 25 companies in the FTSE - 100 by market capitalization.
The London-headquartered Group has operated for over 150 years in some of the world's most dynamic markets, leading the way in Asia, Africa and the Middle East.
Its income and profits have more than doubled over the last 5 years primarily as a result of organic growth.
Standard Chartered aspires to be the best international bank for its customers across its markets. The Group earns around 90 per cent of its income and profits in Asia, Africa and the Middle East, from its Wholesale and Consumer Banking businesses. The Group has over 1600 branches and outlets located in over 70 countries. The extraordinary growth of its markets and businesses creates exciting and challenging international career opportunities.
Leading by example to be the right partner for its stakeholders, the Group is committed to building a sustainable, business over the long term and is trusted worldwide for upholding high standards of corporate governance, social responsibility, environmental protection and employee diversity.
It employs around 70,000 people, nearly half of whom are Women. The Group's employees are of 125 nationalities, of which about 70 are represented in the Senior Management.
" Kicking off from 2010 - 2014 "
" As businesses emerge from the global recession, the lessons learned have identified challenges as well as opportunities. Companies are reshaping strategies, rethinking risks
& vulnerabilities. They are realigning themselves to shareholders, communities & the
environment " .
& vulnerabilities. They are realigning themselves to shareholders, communities & the
environment " .
LIVERPOOL AND STANDARD CHARTERED ANNOUNCE SPONSORSHIP DEAL
Liverpool FC and Standard Chartered Bank (SCB) announced on 14 September 2009 an agreed 4-year sponsorship deal which will see SCB as the club's main sponsor - the largest commercial agreement in the history of Liverpool.
The Sponsorship Agreement which kicks off in July 2010 to 2013-14 season, will see the bank's name and logo appearing on Liverpool's shirt.
" This partnership brings together 2 highly successful organizations with a really strong cultural and strategic fit. The sponsorship opportunity attracted a huge level of interest from a wide array of globally recognized brands and in Standard Chartered we believe we have the ideal partner to move forward and help develop our global ambitions for the club. It is a real sign of the progress we have made at Liverpool that we have been able to secure the largest-ever commercial deal in our history " . - Christian Purslow, MD, Liverpool Football Club.
" This is a great partnership. We are excited to be working with such a famous global brand as Liverpool Football Club for the next 4 years. This is an outstanding opportunity for Standard Chartered, our customers and shareholders, and for Liverpool, its players and fans.
We see many opportunities to continue growing our business, particularly as Asia, Africa and Middle East are emerging from the global downturn more quickly than the West. This sponsorship will drive a step change in brand recognition in our key markets and will provide an additional catalyst for our business growth ". - Peter Sands, Group Chief Executive : Standard Chartered PLC. This new agreement will terminate Liverpool's 17-year partnership with Carlsberg, LFC current Kit Sponsor.
From next season Standard Chartered will be paying Liverpool 20 million Pounds a season for 4 years as the Clubs official main sponsor, where as the club's current deal with Carlsberg, for instance, is only worth just over 7 million Pounds a year and was agreed whiles Rick Parry was still at the club.
Liverpool's new deal matches the world record club shirt sponsorship deal, that was signed by Man. United with American Financiers AON - due to start next season.
" We think it is now overdue that Liverpool got a deal that reflected the club's enormous world-wide potential and we feel that Carlsberg have had Liverpool's sponsorship on the cheap for so many years ". - LFC News
 |
| Standard Chartered In; Carlsberg Kicked Out |
Standard Chartered - leading the way in Asia, Africa and the Middle East
Liverpool FC is the most successful club in English football, enjoying a global following most recently evidenced in its highly successful pre-season tour of Singapore and Thailand. As official club sponsors, Standard Chartered will enjoy a major rights package which will provide the platform to significantly step up the Bank's brand awareness across its core markets in Asia, Africa and the Middle East.
Standard Chartered PLC, listed on both London and Hong Kong stock exchanges, ranks among the top 25 companies in the FTSE - 100 by market capitalization.
The London-headquartered Group has operated for over 150 years in some of the world's most dynamic markets, leading the way in Asia, Africa and the Middle East.
Its income and profits have more than doubled over the last 5 years primarily as a result of organic growth.
Standard Chartered aspires to be the best international bank for its customers across its markets. The Group earns around 90 per cent of its income and profits in Asia, Africa and the Middle East, from its Wholesale and Consumer Banking businesses. The Group has over 1600 branches and outlets located in over 70 countries. The extraordinary growth of its markets and businesses creates exciting and challenging international career opportunities.
Leading by example to be the right partner for its stakeholders, the Group is committed to building a sustainable, business over the long term and is trusted worldwide for upholding high standards of corporate governance, social responsibility, environmental protection and employee diversity.
It employs around 70,000 people, nearly half of whom are Women. The Group's employees are of 125 nationalities, of which about 70 are represented in the Senior Management.
BY : OWURACHY
owurachy@myself.com
owurachy@myself.com
