THE MASTERCARD EXPERIENCE
"THE CASE OF GCB"
Over the years, the use of international debit/credit cards on the global market has trended upwards, notwithstanding the risks involved.
MasterCard, like any other international electronic payment card brand, enables its clients who travel abroad to purchase items either through a POS terminal or shop on the internet. Customers can also use the MasterCard at all MasterCard,Maestro or Cirrus ATMs worldwide.
In 2007, Ghana Commercial Bank (GCB) - the bank with the largest / widest branches in Ghana - signed an agreement with MasterCard International and acquired a principal status certification in order to roll out MasterCard branded products throughout the country.
GCB with its 135 networked branches and 10 agencies will sponsor affiliates and work with merchants as well as customers to roll out the various types of MasterCard including credits and pre-paid cards
Prior to this, GCB had fully established its Royal Banking Service which had been piloted in 2006. Again, a comprehensive agreement between the bank and MoneyGram International, a reputable global money transfer company was signed in addition to the Bank's existing international money transfer agents.
"In a competitive banking environment we are not relenting in our effort at innovation to enable us offer quality service to customers". - Mr. Lawrence N. Adu Mante ( Former MD-GCB : 2007 ANNUAL REPORT)
THE GCB MasterCard
GCB offers unembossed range of MasterCard Debit products. These cards turn good deals into great ones by adding value to large/small purchases and cash withdrawal with convenience, protection, and enhanced benefits.
RANGE OF CARDS ON OFFER
a. Corporate Debit Card
b. Gold Debit Card
c. Standard Debit Card
BENEFITS
. Acceptable in over 25 million locations
. Worldwide Acceptance - you're never far from a MasterCard, Maestro or Cirrus ATM
. 24-Hour banking worldwide
. Can be used at all GCB ATMs and that of other Banks
. Global Service Access - superior advantage to cash and cheques
. Purchases directly from your account
. Regular transaction statements
. Travel information privileges
. Wider Service Options
GCB's association with MasterCard dates back to the years when it introduced the first Prepaid Card, MONDEX , another product of MasterCard. The bank officials say their electronic payment system will be integrated into the domestic platform being sponsored by the Bank of Ghana (BoG)
In line with the Bank's mission statement " to be the established leader in banking, satisfying the expectations of customers and shareholders, providing a full range of cost efficient and high quality services through the optimization of information technology and efficient branch network ", GCB will continue to expand the International Branded Card Program by implementing merchant acquiring ; MasterCard Credit Cards Issuing, Visa ATM Acquiring, Visa Credit/Debit Cards Issuing.
"Finally, my greatest appreciation goes to the hardworking staff of the Bank for their contribution to the sterling performance of the Bank during the year.
I must say that the relative improvement in the results for 2008 is an indication of their dedication
to duty , diligence and loyalty to the Bank without which these results would not have been achieved.
It is my fervent hope that all stakeholders will put in greater effort towards achieving higher
laurels for the Bank in the years ahead" . - Mr. L. N. Adu-Mante ( Former MD-GCB : 2008 ANNUAL REPORT)
By : OWURACHY
owurachy@myself.com
1 comment:
" ... This is good. Affiliates on the World Wide Web (WWW) programs that only issue MasterCard Debit Cards will be able to access funds here in Ghana, when GCB's ATMs are fully upgraded ... "
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